SOLA Launch
We transformed Under Armour stores into SOLA spaces to connect with new audiences and with streetwear: retail as a medium, with in-store activations and creator content.
“Retail as a medium.”
Overview
Under Armour was launching SOLA in Chile and wanted to speak to new audiences, closer to streetwear than to traditional sport.
The challenge was to do it from where the brand already is: its own stores.
Execution
RETAIL AS A MEDIUM
Under Armour stores became SOLA spaces, with photo corners, colorful speakers and an identity built for streetwear.
IN-STORE ACTIVATION
Visitors could customize their tote bags, dance and join the activities inside the store, which filled with young people.
CREATOR CONTENT
Creators walked through the space with prompts for their audiences: trivia with a countdown, SOLA in three words and the question “what moves you?”, plus vertical reels for social.
The launch on film
The SOLA stores, the activation and the creators' content.
More work
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