Nothing replaces real human connection.
Building brands since
1999
USD in media planned & purchased
10M+
60+ brands across Latin America, North America and Europe
How we got here
We have been building UV for more than 25 years, and we still rebuild it every quarter.
We started in 1999 as a small integrated communications team. More than twenty-five years later we are still answering the same question: how to make a brand chosen, not just known.
What changed is the operation. Today we design, build and run marketing systems instead of delivering one-off campaigns. Strategy, creativity, production, media, experiences and AI sit in the same team, with the same plan and the same dashboard.
The people leading UV
Lorena Cambas
CFO
Cristina Recalde
Creative Director
Cristopher Arias
Head of UX
Fernanda Lebrón
Head of United Media
Agustín Herrero
COO
Javier Severini
CEO & Partner
Gastón Silberman
Partner
Esteban Brenman
Partner
Seven values we don't negotiate
- 01
Multicultural by design
We work across contexts, languages and perspectives. Diversity sharpens thinking and forces us to make things that really work, not just in a meeting room.
- 02
Human-centered thinking
People come first. We design and communicate with empathy and emotional intelligence, never losing sight of whoever is on the other side.
- 03
Radical transparency
We speak honestly and clearly, with clients and within the team. Open dialogue is how we build trust, even under tension.
- 04
Co-creation
The best work happens when we build it together. We collaborate with clients and colleagues as partners, listening and shaping ideas as one.
- 05
Brave intuition
We trust our instinct and take calculated risks. Experience, curiosity and courage lead us to solutions that move the needle.
- 06
Excellence in the details
We don't do things halfway. Every touchpoint matters, from a campaign to a line of code.
- 07
Balanced flow
Giving and receiving are part of the same cycle. Our work rests on reciprocity, recognition and shared growth.
We work with brands across Latin America, North America and Europe. Some for years, others for months. Most stay longer than they expected, and we take that as a better sign than any award.