Spot opportunities
Competitors' promotions, launches, price changes and stock-outs, in the week they happen.
Move first
Not an end-of-month report: it arrives every week, while you can still respond.
Understand why
Not just what each brand did: what they're after and what you should do about it.
What you get
A report you read in ten minutes and use all week
The same format every week, so what changes jumps out.
Executive read
The three things that matter this week: a signal, a threat and a price alert, each with its evidence and UV's recommendation.
State of play
Your brand and each competitor side by side: posts, stories, top pieces, community growth and active ads.
Ad pressure
An index of how much and how steadily each one advertises, with the week's new ads and the dominant theme.
What each one says
The messages, offers and calls to action each brand is paying to show.
Price and channel
A daily snapshot of each online store: price changes, discounts, new items and stock-outs, product by product.
What worked and why
The piece that best explains each brand's week, and why it worked.
Signals to act on
What to do now, with the evidence next to it and the team's analysis.
Coverage notes
What was measured, what couldn't be and what gets adjusted next week. No make-up.
What it looks like
The executive read
Illustrative example: not client data.
Your brand leads on ads, without a clear hierarchy
Many active, long-running ads under a dozen different campaign names.
UV recommends →Layer the ads (brand, sales, repeat purchase) and unify naming to measure each layer.
Two competitors turn the month into an event
An anniversary with daily discounts and an award with voting and a creator network.
UV recommends →Give your next brand date its own moment, with participation, stores and a set day.
Competitors move prices almost daily
Hundreds of price changes in the week against your own stable catalog.
UV recommends →Review shared products where you're pricier and highlight the ones already below market.
Where the data comes from
Seven public sources, collected every day
Everything comes from public information: we don't use access to your accounts or your competitors'. Collection runs on its own, on UV's own infrastructure; the reading and analysis are done by the team.
Instagram, feed
Every post with its copy, hashtags, mentions, collaborations, format and engagement. Re-measured daily to see how it evolves.
Instagram, stories
Captured every few hours, before they disappear: that's where creators, codes and promotions that never reach the feed show up.
Instagram, profiles
Followers and posts measured daily, to see who is growing their community.
TikTok
Every account's videos with views, likes, comments, saves and shares.
Meta Ad Library
Each brand's active ads on Facebook, Instagram and Messenger: copy, creative, format, destination and days live.
Online stores
Each store's full catalog, one snapshot a day: price, list price, discount and availability.
What videos say
Reels and stories with audio are transcribed: the analysis covers what is said, not just what is written.
And it grows with what you need
More public sources
- Google and YouTube ads
- Marketplaces and retail
- Stores, openings and reviews on Google Maps
- Search by category and brand
- Estimated web traffic
- Press and job posts, which anticipate moves
With your data
- Real spend and results in Meta and Google Ads
- Analytics and online store
- CRM and WhatsApp
- Store sales and loyalty
- Channel sell-out
With public sources, the radar answers what the market is doing. With yours, it also answers how you're doing against that market.
Where it already runs
For markets that move fast
Industry and B2B
A weekly watch on the key competitors the client defines, for the marketing and sales teams. The client's team called it clear and actionable.
Specialist retail
Five chains in the category, across online stores and social, in the middle of a rebrand and a redefinition of its business units.
Mass market and chains
Offers, openings and prices for a chain with a store network and e-commerce, where the shop window changes every week.
How we start
1
We map it
With you: competitors, country and what matters most to watch.
2
Initial cut
Within a week you get the first report on your real market.
3
Every week
The radar arrives every week, with reading and recommendations.
4
Add your data
Whenever you want, we cross the market with your own results.