Glycolic Gloss
For the launch of Elvive Glycolic Gloss, L'Oréal Paris took to the streets: light projections on Santiago's buildings at night, with a simple idea: real projections, real impact.
“Dare to shine.”
Overview
L'Oréal Paris was launching Elvive Glycolic Gloss with a clear promise: hair 3X shinier.
A promise of shine called for a stage to match. Instead of one more piece on a screen, we chose to create something authentic in the city.
Execution
REAL PROJECTIONS, REAL IMPACT
We projected the brand's messages onto Santiago's towers at night: the L'Oréal Paris logo, “Your hair 3X shinier” and “Dare to shine”.
GLYCOLIC IS EVERYWHERE
The projections could be seen from different points of the city, and people stopped to look at them and film them on their phones.
More work
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