Lleva tu gato al vet
Royal Canin doesn't do mass advertising: it sells when a vet recommends it. So we created “Lleva tu gato al vet” (Take your cat to the vet), a campaign to encourage owners to take their cats to the vet, with symptom guides, transport tips, social content and an event of its own: The Cool Cats House.
“Take your cat to the vet.”
Overview
For Royal Canin, every visit to the vet is the first step: that's where the brand gets recommended.
The challenge was to give owners a reason to go, make it easy, and also speak to the vets, who are the ones who prescribe.
Execution
GUIDES TO SPOT SYMPTOMS
Educational pieces with the cat's anatomy and its three areas of care (urinary tract, skin care and gastrointestinal), with a QR code to see more information on the phone.
TIPS AND SOCIAL CONTENT
Tips for taking the cat to the vet, like leaving the carrier at home “as if it were part of the furniture” so the cat feels safe, and content with the Miauchers, the excuse to get the cat out of the house.
THE COOL CATS HOUSE
An evening event with vets and owners, with a Veterinary Health Nutrition photo installation, a survey on the phone and a space to talk about cats' health.
The campaign on film
The guides, the Miauchers and the tips for taking the cat to the vet.
More work
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