Local talent, global scale
Since 2017 we have run Philips' employer branding and recruitment media in more than 25 countries: more than 50,000 applications and 2,500 hires.
“Talent doesn't live on one channel. So we went to find it on each one.”
Overview
Philips competes for engineers, developers and specialists in markets where few people know it as an employer. Since 2017 we have been its employer branding and recruitment agency: first in Latin America and today in more than 25 countries.
The work brings precise media and real content together. We plan and buy media country by country, with the targeting and the channel each market needs, and we tell the stories of Philips people in their own offices.
More than 120 campaigns later, the partnership is still running and adds new channels every year.
Execution
ONE CHANNEL PER MARKET
Google, YouTube, Meta and LinkedIn are the base, but they don't reach everyone. In each country we pick the channel where the talent actually is and target it by professional profile, location and behavior.
LINE IN JAPAN
In 2023 Philips needed to reach Japanese talent. We set up its account on LINE, the country's leading messaging platform, launched the first campaign in August, and since 2024 have run quarterly campaigns in Japanese built on interviews with its local team.
REAL STORIES, IN THEIR OFFICES
We filmed and photographed Philips teams in Panama, Blumenau, Nashville and Cambridge: interviews, testimonials and sign language pieces, all built on its employer promise, "Do the work of your life to help the lives of others".
NEW PLATFORMS
We brought Philips to Reddit and prepared its entry into Naver and Kakao in Korea, to be where each tech community talks about careers.
WEEKLY MEASUREMENT
Real-time dashboards, per-campaign reports and a weekly meeting with Philips' global team to move spend toward what works.
Results
Nine years, more than 120 campaigns and one goal: getting the right talent to apply to Philips.
+50,000
Applications generated
+2,500
Hires
+25
Countries
+120
Campaigns
- Continuous partnership since 2017, active in 2026.
- LINE opened as a recruitment channel in Japan in 2023 and renewed in 2026.
The campaign on film
A piece for Philips' talent community in the United States and the behind the scenes of the Blumenau production.
More work
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