Store by store
For seven years we supported Little Caesars' expansion in Chile, store by store: communication, POP and branding across more than 30 stores, more than 25 product launches and a community of more than 100 thousand followers.
“We supported an international chain's expansion, store by store.”
Overview
Little Caesars is an international pizza chain. In Chile it had to become genuinely local: not an imported logo, but a brand people chose, remembered and defended.
Since 2019 we were the marketing team of Grupo Premier, its franchisee in Chile: one team for brand, social, media, POP and openings, seven years straight.
Execution
FOUR-LAYER MEDIA
Media buying in four layers, with tactical plans by zone to sustain the brand's presence across the whole network.
OPENINGS
Every new store opened with a teaser and a grand opening, with communication, POP and branding so the launch was an event in its neighborhood.
LAUNCHES AND CONTENT
More than 25 product launches and more than 800 original pieces of content, from spots to social series, made with local culture.
REPORTING
Monthly dashboards in a single format for the whole network.
Results
Seven years straight, from 2019 to 2025, with the same team.
+30
Stores supported with communication, POP and branding
+25
Product launches
+800
Original pieces of content
+100K
Community followers
More work
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