Google, three times over
We designed, produced and built Google Cloud's stands at ETM Day, JS Conf Chile and Nerdearla Chile: spaces the tech community walks through, uses and photographs.
“A Google stand can't look like a stand. It has to feel like walking into Google.”
Overview
Google Cloud shows up at Chile's tech conferences in front of people who know the brand by heart: founders, developers and teams spending the day between talks. A counter with a logo won't make them stop.
Since November 2024 we've been the team that turns that presence into a place. Each stand starts from a different idea (Google's story, the Innovators program, the cloud as a place to work) and all of them aim for the same thing: people walk in, sit down, try the product and stay.
We handled design, production, build, operation and teardown across three events and three formats: outdoors in a park, under a tent and inside a cultural center.
Execution
ETM DAY: GOOGLE'S STORY, WALKABLE
In Parque Bicentenario we built 96 m² you walk through like the brand's history. You enter through a house that says "¡Hola startups!", pass the garage where it all began, beige computer and rotary phone included, and follow a timeline painted on the floor all the way to Gemini.
TRY IT, DON'T WATCH IT
At Prompt Like a Pro, people sat at laptops and wrote to Gemini. On the stand's stage, with poufs in Google's colors, talks ran all day on wireless headphones so the noise of the fair wouldn't drown anyone out.
JS CONF CHILE: A GAME TO SIGN UP INNOVATORS
For Google Cloud Innovators we built a stand with touchscreens and a game that gave out prizes for joining the program. There was a line from the morning on.
NERDEARLA CHILE 2026: 18 FLAWLESS M²
At GAM, with a 2.5 m height limit, we built a 6 × 3 m stand with a wall-to-wall cloud logo and a wooden floor. For three days it was the place for demos and conversations.
Results
Three stands, three formats and one bar: the Google stand has to be where people want to be.
3
Tech conferences with a Google Cloud stand
96 m²
The largest stand, at ETM Day
10
Modules along the walk through Google's story
3
Formats: a park, a tent and a cultural center
- End-to-end design, production, build and operation.
- Product activations at every edition: Gemini, the Innovators game and live demos.
More work
Keep exploring
Store by store
For seven years we supported Little Caesars' expansion in Chile, store by store: communication, POP and branding across more than 30 stores, more than 25 product launches and a community of more than 100 thousand followers.
Three brands, one region
For several years we were L'Oréal Group's digital agency in Central America: L'Oréal Paris, Maybelline New York and Garnier run by one team, across five markets, every single day.
Festival Season
During the three days of Lollapalooza Chile, Paris positioned itself as a “festival friend”: present, fun and always connected with the audience's real experience. A real-time content strategy, with a contest and pieces for TikTok and Instagram, to strengthen the emotional connection between Paris and its audience through a shared passion for music.