Fan de lo que te gusta
Under the concept “Fans of what you like”, we celebrated big with a 360° campaign that combined viral content, in-store activations and an optimized paid media strategy. With more reach, engagement and new followers, this anniversary cemented Little Caesars as the fans' favorite pizza.
“Fan of what you like.”
Overview
Little Caesars was turning seven in Chile, and the anniversary called for more than a promotion: an idea anyone could make their own.
“Fan de lo que te gusta” put the fans at the center: each with their own taste, all with the same pizza.
Execution
VIRAL CONTENT
A teaser to open the conversation, launch pieces and content series that showed the brand's fans in their own worlds: sports, nightlife, cars, the street.
IN-STORE ACTIVATIONS
The anniversary was lived in the stores and beyond, with the mascot on the ground, free pizza for a year and the Secret Sessions, a night designed for the biggest fans.
OPTIMIZED PAID MEDIA
A product-lift strategy with new low prices and new flavors, optimized to add reach, engagement and new followers.
The campaign pieces
From teaser to recap: the launch, content and activation videos of the anniversary.
More work
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