2 años en Chile
Krispy Kreme turned two in Chile and we celebrated all April long: a brand film, content reels for Instagram and in-store menuboards, with a different promo every week to multiply happiness.
“Cuando es Krispy Kreme, lo sabes.”
Overview
Two years in Chile called for more than a date on the calendar. The idea was to turn April into the month of happiness: celebrating with the fans, week after week.
The challenge was to keep the celebration alive all month long, on Instagram and in every store.
Execution
A BRAND FILM
A piece that brings the sweet moment into everyday life: on the bus, at work, in any pause. Because the everyday, with Krispy Kreme, is sweeter than you imagined.
CONTENT FOR INSTAGRAM
Reels with real people trying the new flavors and announcing the month's promos, plus street interviews inviting people to the store with the Sweet 12: the second dozen free.
IN-STORE MENUBOARDS
The store screens took the celebration to the point of sale, with promos that changed every week: discounts on the dozen, 2x1 iced lattes and the Sweet 12.
The celebration on film
The content reels and the screens that accompanied fans in the stores.
More work
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