Deliciocho
We developed the creative concept and digital campaign for Deliciosa Chile in the most traditional month of the year: September. Around these dates the brand shines with traditional preparations like mote con huesillo, alfajores and, of course, the classic sopaipillas pasadas. We created an appealing proposal that plays on the brand name and connects closely with current consumers while attracting new followers on social media.
“A este Deliciocho, métele chancaca.”
Overview
September is the most Chilean month of the year, and the Fiestas Patrias table is the brand's natural home: mote con huesillo, alfajores and the classic sopaipillas pasadas.
The challenge was to play with the name Deliciosa to connect with those who already choose it and, at the same time, win new followers on social media.
Execution
A HAND-DRAWN CONCEPT
The concept was illustrated by hand: lettering with garlands, flags and the flavors of the date, worked through sketches until the final version.
SOCIAL MEDIA CAMPAIGN
The illustration went into posts with close, familiar questions (¿Uno heladito post asadito?, ¿Y si hacemos sopaipillas pasadas?, ¿Algo dulcecito después de almuerzo?) and animated pieces for social.
Animated pieces
The illustration comes alive on social: four animations to accompany the campaign.
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