Closer to the Sun
An immersive brand experience in La Parva that combined luxury, skincare education, and adventure, reinforcing L'Oréal Paris UV Defender's effectiveness in high-exposure environments.
Overview
Successfully introduce L'Oréal Paris' UV Defender to the Chilean market through an exclusive snow event in La Parva. The mission was to create an immersive brand experience that combined luxury, skincare education, and adventure, reinforcing the product's effectiveness in high-exposure environments while positioning UV Defender as an essential skincare solution.
Execution
Our team developed a high-impact 360-degree marketing strategy that leveraged influencer engagement, premium activations, and immersive brand experiences. The campaign targeted key opinion leaders, beauty influencers, and lifestyle content creators to generate buzz and organic content.
- Concept & Ideation: From initial idea to full-scale execution
- Creative Design: High-quality graphic and audiovisual materials
- Event Production: Design, rendering, and setup of all elements
- Guest Experience: Engaging activities and premium interactions
- Technical Production: Professional sound, lighting, and LED screens
- Catering & Hospitality: Fully branded dining experiences
- Audiovisual Production: Professional video with drone footage
Results
This event marked a milestone for L'Oréal Paris in Chile, elevating UV Defender's positioning and creating an unforgettable brand experience in a unique, high-exposure environment.
100+
Media mentions across traditional and digital channels
USD 85,000+
Earned media value
6M+
Digital impressions
- High engagement on influencer content
- Increased brand affinity within beauty community
The event on film
Creator content, drone footage and the best moments of the event at La Parva.
L'Oréal Paris
More work
Keep exploring
Expomascotas
As the world's number one cat snack brand, Inaba Churu needed a memorable presence at the most important fair in their category, Expo Mascotas. We took on the challenge of designing an imposing space, the largest stand at the fair with over 500 products on display and interactive dynamics with the public.
2 años en Chile
Krispy Kreme turned two in Chile and we celebrated all April long: a brand film, content reels for Instagram and in-store menuboards, with a different promo every week to multiply happiness.
Deliciocho
We developed the creative concept and digital campaign for Deliciosa Chile in the most traditional month of the year: September. Around these dates the brand shines with traditional preparations like mote con huesillo, alfajores and, of course, the classic sopaipillas pasadas. We created an appealing proposal that plays on the brand name and connects closely with current consumers while attracting new followers on social media.