Garfield: Fuera de casa
Little Caesars joined the release of The Garfield Movie with a campaign that mixed spots, radio and in-store content, with the Extra Pepperoni pizza as the star and a character who knows exactly which one is his favorite.
“He already knows his favorite pizza. Do you?”
Overview
The Garfield Movie was arriving in cinemas, and if anyone knows their favorite pizza, it's Garfield.
Little Caesars hopped on the release to bring the movie to the table: an Extra Pepperoni promo at CLP 7,000 and a character who also showed up in the stores.
Execution
A SPOT WITH THE CHARACTER
Garfield settles in next to the Extra Pepperoni Hot-N-Ready box, with a direct question: he already knows his favorite pizza. Do you?
RADIO
The same message in a radio version, to accompany the promo in the audience's daily routine.
GARFIELD IN THE STORES
The character came in person to the branches, with an orange carpet, photos with customers, a prize wheel and a Garfield trivia game. The videos were shared as the brand's own content, under the name Nuestro content.
The campaign on film
The spots, the radio version and Garfield in the stores.
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