Krispy Kreme's Sweet Launch: Winning Hearts in Chile

Discover how we celebrated Krispy Kreme's arrival in the country and captured the hearts of thousands with its incomparable sweetness. With a comprehensive marketing plan, we made an impact in 360 degrees, from building anticipation to an epic opening. Under the concept "We Make Your Day" and with an efficient media investment strategy, we connected the brand with the community through traditional media, digital media, influencers, sampling and engaging activities. Join us and find out how this brand is becoming the country's favorite, and why this is just the beginning!